Virtual Reality (VR) is a computer-generated simulation of a three-dimensional environment that a person can interact with seemingly real or physically using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. In marketing, VR has opened up new avenues for creating immersive customer experiences and delivering targeted advertising, […]

Computer vision, a subset of artificial intelligence (AI), has revolutionized the marketing industry by providing new ways to understand and engage with customers. It involves teaching computers to interpret and understand the visual world. In marketing, computer vision can analyze customer behavior, personalize advertisements, and improve product discovery, among other applications. Understanding Computer Vision Computer

Artificial Intelligence (AI) has revolutionized many industries, and marketing is no exception. One of the key concepts in AI that has a significant impact on marketing strategies is multi-modal learning. Multi-modal learning is a subfield of machine learning that focuses on combining data from different sources or ‘modes’ to improve learning accuracy. In marketing, these

Reinforcement Learning (RL) is a crucial aspect of Artificial Intelligence (AI) that has found significant applications in marketing. RL is a type of machine learning where an agent learns to make decisions by taking actions in an environment to achieve a goal. The agent learns from the consequences of its actions rather than from being